Anita Freimann, PhD, seated at a table, chin resting on her hand, smiling

From a life you get throughto a life you enjoy.

I help you see yourself more clearly, change the patterns that keep you in the same place and start creating a life that truly feels like yours.

Start for free Work with me

Perhaps what brought you here are questions like these…

1How do I stop always putting myself off until later?
2How do I know what I really want, and what I was taught I should want?
3How do I set a boundary without feeling guilty?
4How do I stop overthinking and start trusting myself more?
5How do I bring more calm, joy and myself back into my life?
Do you recognise yourself in at least one?Start here, with a free preview of the book

The book Courage on the Journey of Happiness by Anita Freimann, PhD

Free preview

Start with one question. Then take it 12 challenges further, with the book Courage on the Journey of Happiness.

Through concrete challenges, the book opens up relationships, work, the body, food, fear, courage and the life you want to create. Read the first part for free.

The full book is available on Amazon.

Paperback on Amazon Kindle edition

50+ media appearances

Vita
Otvoreni radio
Radio Sljeme
Radio Osijek
Radio Rijeka
Osječka televizija
Radio Sunce
Novosadska televizija
Mreža TV
Živeti zdravije
Vita
Otvoreni radio
Radio Sljeme
Radio Osijek
Radio Rijeka
Osječka televizija
Radio Sunce
Novosadska televizija
Mreža TV
Živeti zdravije

50+media appearances

My job isn't to tell you how to live. My job is to help you see more clearly how you want to live.

I'm Anita Freimann: PhD in the economics of happiness, author and licensed raw food educator. I turn what I know from economics, research and nutrition into small, concrete steps you can actually live.

17 yearsat the Faculty of Economics in Osijek
PhDin the economics of happiness
Authorof numerous scientific papers and development strategies
Founderof the Institute of Happiness and the 3H Food brand

More about me

16-week online programme · in Croatian

On the outside, you function. On the inside, you feel life passing you by. It's time to give yourself permission.

A change you don't just hear in words. You see it in the numbers too.

Every participant in the first cohort of Permission to Live reported a better quality of life. Their Permission to Live Index (a personal rating of how far they allow themselves to live true to themselves) rose from 5.2 to 8.9 (on a 1–10 scale).

Permission to Live Index

5.2before the programme

8.9after the programme

Average increase (1–10 scale), rated by 20 first-cohort participants

Explore the programme

I belong to myself againLjubica Dumić“Joy and cheerfulness have come back into my life. I trust myself and my gut.”
The most loving relationshipSnježana Balać“Today I have the most loving relationship with myself.”
My soul singsAnita Matišić“My encounter with my own soul began with your book, and with this programme you've made my soul sing.”
Now or never – jump!Mariela S.“I allow myself to be imperfect, I value and love myself more, and good is good enough.”
I've learned to create lifeLeona Matavulj Bučkal“I've learned to create life – the best decision I've ever made for myself.”
Oh yes, I can!Marija Kodžoman“Before Permission to Live I was a timid little mouse – today I'm calm. (…) I enjoy every minute of my life.”
A merry-go-round of thoughtsVeljko Jerković“For me the programme isn't over. In fact, it has only just begun.”
The best investmentAndreja Š.“This isn't just another one of “those programmes”. (…) The best investment of my life.”
I belong to myself againLjubica Dumić“Joy and cheerfulness have come back into my life. I trust myself and my gut.”
The most loving relationshipSnježana Balać“Today I have the most loving relationship with myself.”
My soul singsAnita Matišić“My encounter with my own soul began with your book, and with this programme you've made my soul sing.”
Now or never – jump!Mariela S.“I allow myself to be imperfect, I value and love myself more, and good is good enough.”
I've learned to create lifeLeona Matavulj Bučkal“I've learned to create life – the best decision I've ever made for myself.”
Oh yes, I can!Marija Kodžoman“Before Permission to Live I was a timid little mouse – today I'm calm. (…) I enjoy every minute of my life.”
A merry-go-round of thoughtsVeljko Jerković“For me the programme isn't over. In fact, it has only just begun.”
The best investmentAndreja Š.“This isn't just another one of “those programmes”. (…) The best investment of my life.”

Jump into the unknownIvana Starčević“The key change: I choose myself without guilt.”
For men tooŽeljko Tonković“Permission to Live brought more clarity, energy and optimism into my life.”
Boundaries are doorsDubravka Dulčić“I've learned that boundaries aren't walls. They're doors, and I hold the keys.”
I stopped being angryIvana Danon“I let go of the fears about the future I'd been carrying for 30 years!”
Last chanceDavorka Horvatek Modrić“The goal isn't to think positive thoughts. It's to see the truth that sets you free.”
This is friendshipJosipa Forjan“This isn't some manual – it's friendship, closeness, stumbling and nothing but growth.”
I can, but I don't have toSnježana Bota“I no longer blame myself for every little thing. There's less chaos in my head and more peace.”
You've nothing to loseBiljana Takić“I'm calmer. It bothers me less when someone (usually someone close to me) disagrees with me, and I don't have to react to absolutely everything.”
Jump into the unknownIvana Starčević“The key change: I choose myself without guilt.”
For men tooŽeljko Tonković“Permission to Live brought more clarity, energy and optimism into my life.”
Boundaries are doorsDubravka Dulčić“I've learned that boundaries aren't walls. They're doors, and I hold the keys.”
I stopped being angryIvana Danon“I let go of the fears about the future I'd been carrying for 30 years!”
Last chanceDavorka Horvatek Modrić“The goal isn't to think positive thoughts. It's to see the truth that sets you free.”
This is friendshipJosipa Forjan“This isn't some manual – it's friendship, closeness, stumbling and nothing but growth.”
I can, but I don't have toSnježana Bota“I no longer blame myself for every little thing. There's less chaos in my head and more peace.”
You've nothing to loseBiljana Takić“I'm calmer. It bothers me less when someone (usually someone close to me) disagrees with me, and I don't have to react to absolutely everything.”

I belong to myself againLjubica Dumić“Joy and cheerfulness have come back into my life. I trust myself and my gut.”
Jump into the unknownIvana Starčević“The key change: I choose myself without guilt.”
The most loving relationshipSnježana Balać“Today I have the most loving relationship with myself.”
For men tooŽeljko Tonković“Permission to Live brought more clarity, energy and optimism into my life.”
My soul singsAnita Matišić“My encounter with my own soul began with your book, and with this programme you've made my soul sing.”
Boundaries are doorsDubravka Dulčić“I've learned that boundaries aren't walls. They're doors, and I hold the keys.”
Now or never – jump!Mariela S.“I allow myself to be imperfect, I value and love myself more, and good is good enough.”
I stopped being angryIvana Danon“I let go of the fears about the future I'd been carrying for 30 years!”
I've learned to create lifeLeona Matavulj Bučkal“I've learned to create life – the best decision I've ever made for myself.”
Last chanceDavorka Horvatek Modrić“The goal isn't to think positive thoughts. It's to see the truth that sets you free.”
Oh yes, I can!Marija Kodžoman“Before Permission to Live I was a timid little mouse – today I'm calm. (…) I enjoy every minute of my life.”
This is friendshipJosipa Forjan“This isn't some manual – it's friendship, closeness, stumbling and nothing but growth.”
A merry-go-round of thoughtsVeljko Jerković“For me the programme isn't over. In fact, it has only just begun.”
I can, but I don't have toSnježana Bota“I no longer blame myself for every little thing. There's less chaos in my head and more peace.”
The best investmentAndreja Š.“This isn't just another one of “those programmes”. (…) The best investment of my life.”
You've nothing to loseBiljana Takić“I'm calmer. It bothers me less when someone (usually someone close to me) disagrees with me, and I don't have to react to absolutely everything.”
I belong to myself againLjubica Dumić“Joy and cheerfulness have come back into my life. I trust myself and my gut.”
Jump into the unknownIvana Starčević“The key change: I choose myself without guilt.”
The most loving relationshipSnježana Balać“Today I have the most loving relationship with myself.”
For men tooŽeljko Tonković“Permission to Live brought more clarity, energy and optimism into my life.”
My soul singsAnita Matišić“My encounter with my own soul began with your book, and with this programme you've made my soul sing.”
Boundaries are doorsDubravka Dulčić“I've learned that boundaries aren't walls. They're doors, and I hold the keys.”
Now or never – jump!Mariela S.“I allow myself to be imperfect, I value and love myself more, and good is good enough.”
I stopped being angryIvana Danon“I let go of the fears about the future I'd been carrying for 30 years!”
I've learned to create lifeLeona Matavulj Bučkal“I've learned to create life – the best decision I've ever made for myself.”
Last chanceDavorka Horvatek Modrić“The goal isn't to think positive thoughts. It's to see the truth that sets you free.”
Oh yes, I can!Marija Kodžoman“Before Permission to Live I was a timid little mouse – today I'm calm. (…) I enjoy every minute of my life.”
This is friendshipJosipa Forjan“This isn't some manual – it's friendship, closeness, stumbling and nothing but growth.”
A merry-go-round of thoughtsVeljko Jerković“For me the programme isn't over. In fact, it has only just begun.”
I can, but I don't have toSnježana Bota“I no longer blame myself for every little thing. There's less chaos in my head and more peace.”
The best investmentAndreja Š.“This isn't just another one of “those programmes”. (…) The best investment of my life.”
You've nothing to loseBiljana Takić“I'm calmer. It bothers me less when someone (usually someone close to me) disagrees with me, and I don't have to react to absolutely everything.”

My world of food

A big change in life sometimes starts on your plate.

Mine started there too, back in 2015.

Small, practical changes to the way you eat that you can really live with. No perfectionism, no deprivation.

Visit 3H Food ↗

Starter

For organisations and media

Knowledge that opens questions. Experiences that drive change.

For conferences, companies, schools and cities that want more fulfilled people and better decisions. Past work includes a development strategy for the City of Osijek.

Find out more

Talksfor conferences, companies and public events
Workshopsfor teams, schools and universities
Strategy and researchquality of life, and the development of cities and companies

Anita's letters

A letter that stays with you even after you close the email.

Inspiration, stories and questions about relationships, the body, food, work and freedom. Once a week, on Tuesdays, in Croatian.